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Google announce launch of YouTube Insight

Nick

Nick

  • Updated:

YouTube InsightIf there’s one thing that has been desperately lacking from YouTube, it’s a statistical analysis tool to show detailed information about who’s been watching your videos. There have been some independent efforts such as TubeMogul and Vidstats but Google have just announced their own official tool – YouTube Insight.

With YouTube Insight, you’ll be able to find out a wealth of data about who’s viewing your videos, where they’ve come from, how they found it plus much more. According to Google:

Uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks.

To access YouTube Insight, click under the “About this Video” button under My account > Videos, Favorites, Playlists > Manage my Videos. The tool has mainly been designed for those advertisers and YouTube partners that want to increase their viewing figures and reach a wider audience but it makes fascinating reading for individual uploaders who are simply curious about how people found their videos. Considering the popularity of YouTube worldwide, this is one hell of a marketing tool and remarkably, completely free at the moment. Maybe it will also mean that YouTube can start to reign-in those people that abuse the service with malicious and highly racist comments by being able to track their movements more accurately.

Nick

Nick

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