Groupon takes its daily deals international

Groupon has been around since 2008, and has been growing in popularity, especially in the US. Featuring a new deal every day, Groupon targets the specific market you live in and offers a great price on merchandise and services. What makes it really stand out is that the deal descriptions are written in catchy, often humorous ways and it offers a mobile app for your iPhone, iPad, or iPod Touch so you can even check out deals while on the go.

Right now, the biggest Groupon news has been the myriad of rumors that Google intends to buy it. Until it’s confirmed by either company, however, they remain just that: rumors. What is currently tangible news, however, is that Groupon has recently gone international.

With its acquisition of European clone, Citydeal, Groupon has truly become an emerging company to watch with an international presence. In the span of just a few short months, Groupon has gone from only offering daily deals in cities throughout the United States and Canada to adding a whole slew of new cities, this time in Europe.

There are now cities with available deals in the United Kingdom, Germany, France, the Netherlands, and Spain, to name just a few. The deals work in largely the same way as they do in the United States: Groupon contracts with local businesses to offer deals, usually ranging from 40-60% off market price. A certain number of Groupon users must purchase the deal in order for it to be valid and usable. Once that number has been hit, “the deal is on,” as Groupon puts it. You can either print off the coupon online or else simply bring in an electronic copy to be scanned at the applicable business.

This is great news for anyone who travels internationally. As long as you have an internet connection and are in a country where Groupon does business, you can get your daily deals right on your computer or mobile device. Not only is it a great way to save money, it also allows you to experience local business services at a hugely discounted rate. Time to schedule that next European vacation!

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